The idea explores why we gravitate to certain looks; outfits that work for the various aspects of our life—work, home, hobbies, going out with friends—, whilst also reflecting our unique personalities. In this series, we ask people of different styles, professions and ages to think about what they wear and why one outfit is the best fit for their life and why each interviewee came up with their particular outfit ahead of all other available choices.

Created and Published by Dennis Lindsay, author of Style Rider Motorcycles, Serendipitous Selling: commonsense business development skills for creative and account management teams, and Co-Founder of The Propagation Unit.

All photography by Dennis Lindsay unless otherwise specified.